BETTER CELLAR DOORS
DON'T HAPPEN BY CHANCE!
They are created through confident teams, meaningful customer experiences and practical skills that deliver measurable results.
Vintuition partners with wineries to strengthen cellar door performance though practical training, coaching, mystery shopping and business development programs that increase customer engagement, sales performance and long term loyalty
We believe the most successful cellar doors are built through genuine conversations, confident teams and memorable customer experiences. When guests feel welcomed, understood and inspired, great business outcomes naturally flow.
ABOUT VINTUITION
Most winery Owners and Managers don't wake up thinking.
"I need staff training."
They're thinking about their customers, their teams and the future of their business.
How do we create even better experiences?
How do we help our team feel more confident?
How do we encourage more meaningful conversations?
How do we strengthen customer loyalty?
How do we make the most of every visitor?
Great cellar doors are built one conversation at a time. Every interaction shapes how customers experience your brand, how confidently they purchase your wines and whether they choose to return.
Vintuition exists to help wineries unlock the full potential of every visitor by building capable teams, creating memorable customer experiences and developing practical sales skills that feel genuine, engaging and authentic.
Our programs combine industry knowledge with proven customer experience principles, helping wineries strengthen direct-to-consumer performance while protecting the integrity of their brand.
Whether we're coaching one team member, an individual or partnering with an entire business, our focus remains the same: Creating confident people who create exceptional customer experiences.
IMAGINE EVERY GUEST LEAVING WITH...
✔️ A memorable experience
✔️ Confidence in your wines
✔️ A reason to return
✔️ A stronger connection with your brand
✔️ A recommendation for friends & family
✔️ An invitation to stay connected
Small Improvements | Exceptional Cellar Doors
Outstanding customer experiences are built through hundreds of small moments.
A genuine welcome
Thoughtful questions
Confident recommendations
Sharing memorable stories
A well-timed invitation to stay connected
These moments shape how customers remember your winery and determine the long term value of ever visit.
EXCEPTIONAL. EVERYTIME.
Today's cellar door offers an incredible opportunity to build relationships that extend well beyond the tasting bench. Customers are looking for memorable experiences, authentic conversations and genuine recommendations from people who love what they do.
When teams have the confidence and skills to deliver those experiences consistently, commercial results naturally follow.
IMAGINE YOUR TEAM CONFIDENTLY...
✔️ Welcoming every guest with purpose.
✔️ Reading customer cues naturally.
✔️ Tailoring every tasting experience.
✔️ Recommending wines with confidence.
✔️ Introducing your wine club authentically.
✔️ Building lasting customer relationships.
What Your Team Will Learn:
Understanding customer intent
Structuring effective tastings
Moving from product knowledge to persuasive storytelling
Convert tastings into sales
Wine club introduction and upsell
Handling objections
Creating memorable customer journeys
Topics include:
Setting the stage for Service and Sales Excellence
Cellar Door Service Principles
Relationship Selling Principles
Delivering Exceptional Experiences
Measuring Success
What You Receive as a Business:
Dedicated company training portal
Progress dashboards
Assessment tracking
Downloadable resources
Ongoing onboarding capability
Certificate of Completion
Every Vintuition engagement begins by understanding your business, your customers and your goals. Whether you're focused on increasing average transaction value, strengthening customer loyalty, improving team confidence and/or creating more memorable visitor experiences, we'll tailor a practical pathway that supports your business and your people.
WHAT COULD YOUR CELLAR DOOR ACHIEVE IF EVERY VISITOR EXPERIENCED THE VERY BEST OF YOUR BRAND?
MEET YOUR FACILITATORS
ROBIN SHAW
Robin Shaw is Australia’s leading wine tourism educator with over 25 years of experience in a wide range of roles. In 2004 Robin received a prestigious Winston Churchill Fellowship to study global wine tourism innovation, after which she developed a suite of industry resources including The Australian Wine Tourism Toolkit for Winemakers’ Federation of Australia. More recently, she was involved with the development and delivery of Wine Australia’s Growing Wine Tourism program and has been invited by Adelaide University to present the Masters of Wine Business Wine Tourism and Direct Wine Marketing & Cellar Door Management courses.
AMBER FLAVELL
Amber Flavell is a wine experience specialist with more than two decades of hands-on experience across the wine industry. Her career has spanned cellar door management, direct-to-consumer strategy, brand storytelling and team training, giving her a practical, ground-level understanding of what truly drives memorable wine experiences and commercial results.
Amber has worked with wineries of all sizes to refine their customer journey, strengthen conversion, and build confident, capable teams who know how to connect with guests in a genuine and commercially smart way. She is known for her no-fuss, highly practical approach.
AMBER FLAVELL
Amber Flavell is a wine experience specialist with more than two decades of hands-on experience across the wine industry. Her career has spanned cellar door management, direct-to-consumer strategy, brand storytelling and team training, giving her a practical, ground-level understanding of what truly drives memorable wine experiences and commercial results.
Amber has worked with wineries of all sizes to refine their customer journey, strengthen conversion, and build confident, capable teams who know how to connect with guests in a genuine and commercially smart way. She is known for her no-fuss, highly practical approach.
The Vintuition Team have developed and delivered workshops and training
programs across Australia and South Africa on topics including Cellar Door Service and Sales, Creating and Delivering Memorable Experiences, Mastering Outbound Phone Sales and DTC Marketing Essentials
VINTUITION FEEDBACK
"Many thanks!
Since the workshop we have been busy making a myriad of changes. The smallest of which I made during the day off in the middle of the two workshops. Imagine our surprise, we have never had so many bookings (paid ones) Thank you! I'm even enjoying capturing DTC data."
- Louise R. | Aphelion Wine
"The course certainly provided me with a good insight into how to conduct outbound sales calls and I also found it very motivating, I want to make those calls! The tools that we were provided were also excellent. Being able to convert results into statistics is a fabulous reporting tool and measuring stick. Love it!
I found you to be very professional in your co-ordination and oversight of the course and I feel it was delivered in a very professional manner."
— Irene K. | The FABAL Group
"Vintuition’s sessions strike the perfect balance between strategy and real-world application The content is grounded in decades of experience, but it never feels theoretical. Our leadership team walked away with clear direction and a renewed focus on delivering memorable wine experiences."
— James T., General Manager, Family-Owned Winery
"Many thanks for making this learning available to us I found it so helpful! I think all wineries should be doing this course, if they can identify even one staff member that can run with it, it was incredible value."
— Sharyn S.
CONTACT US
Need to know more?
Use the contact form or call us on 0419 033 868
